American Society of Clinical Oncology

Join ASCO as the Senior Director, Global Marketing, Communications & Program Strategy, where you will have the opportunity to shape and lead implementation of marketing and communications strategies aligned with the Society's Strategic Plan and department goals.. Oversee comprehensive marketing and communications strategy and execution to support ASCO's goals and flagship programs, which include meetings & symposia, publications and scientific journals, education/professional development, clinical research, quality care and practice support and more.. Lead a team of marketing and communications professionals within the Integrated Communications and Marketing Department (ICM) to operate successfully in a matrixed environment to set goals, outline priorities, create supporting strategy and action plans, and define and measure key performance indicators for each of ASCO's flagship programs.. Oversee the development of omni-channel campaigns that include search engine optimization, pay per click, public relations, social media, stakeholder engagement, etc., and support business objectives, increase member engagement, and drive uptake and usage of ASCO products and services.. Develop and manage the annual marketing & communications strategic planning and budgeting processes to ensure prioritized support for ASCO flagship programs including budget performance and management to demonstrate ROI.

senior director global marketing

Are you interested in making a world of difference in cancer care?
Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality, equitable patient care.
Who we are:
ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, commits to quality, and values inclusion. Our culture, ASCO Works - Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance.
ASCO offers competitive salaries, an excellent benefits package, and opportunities to participate in professional development programs. To learn what it's like to work at ASCO, click .
Who we are looking for:
Join ASCO as the Senior Director, Global Marketing, Communications & Program Strategy, where you will have the opportunity to shape and lead implementation of marketing and communications strategies aligned with the Society's Strategic Plan and department goals. Lead a dynamic team in driving the organization's global outreach and impact, and contribute to the advancement of cancer care worldwide. Remote candidates welcome or primary location in Alexandria, VA. Responsibilities
Oversee comprehensive marketing and communications strategy and execution to support ASCO's goals and flagship programs, which include meetings & symposia, publications and scientific journals, education/professional development, clinical research, quality care and practice support and more.
Lead a team of marketing and communications professionals within the Integrated Communications and Marketing Department (ICM) to operate successfully in a matrixed environment to set goals, outline priorities, create supporting strategy and action plans, and define and measure key performance indicators for each of ASCO's flagship programs.
Implement a client-service model to ensure consistency, customization, and outstanding quality deliverables for ASCO flagship programs.
Oversee the development of omni-channel campaigns that include search engine optimization, pay per click, public relations, social media, stakeholder engagement, etc., and support business objectives, increase member engagement, and drive uptake and usage of ASCO products and services.
Leverage data and insights to understand the needs, attitudes, and decision-making journeys of each audience segment; develop, execute, and measure corresponding strategies, plans, and executions.
Develop and manage the annual marketing & communications strategic planning and budgeting processes to ensure prioritized support for ASCO flagship programs including budget performance and management to demonstrate ROI.
Maintain a deep understanding of global marketing and oncology trends and issues and ensure that ASCO's approach and materials reflect them.
Required Education and Experience
Bachelor's degree in marketing, advertising, journalism, communications, or related field
12-15 years of professional experience in marketing and communications
Experience working in a matrixed environment
7-10 years of proven leadership experience in a senior communications role, driving marketing and content strategies and managing multi-faceted implementation teams
Preferred Education and Experience
Familiarity/experience in an academic and/or healthcare setting
Master's Degree in Communications, English, Journalism or related field or post-Bachelor's professional certificate in PR, Integrated MarCom, etc.
Skills and Competencies
Ability to manage multiple projects simultaneously, perform under pressure, and pay close attention to detail while staying focused on the big picture
Excellent organizational skills with ability to meet deadlines consistently, deliver high-quality work and proactively communicate progress
Strong strategic thinking, analytical, and planning skills with ability to think creatively and problem solve
Agile with ability to adapt quickly to changing priorities and new initiatives, and manage ambiguous situations
Data-driven approach to marketing and communications strategy development
Outstanding content development communication skills with ability to clearly receive and convey information
ADA/Physical Requirements
Extended periods seated or standing at a desk
High use of computer and other office technology equipment
Travel
15-20 days/yr
Generous Benefits Package:
Hybrid Work Environment
Open Leave Policy
Paid Family Leave
13 Paid Holidays per Calendar Year
Staff Appreciation Days
401(k): 7.5% Employer Contribution
Medical/Dental/Vision
Employee Assistance Program
Fertility and Family Forming
Healthcare Concierge
Flexible Spending Account(s)
Healthcare Savings Account
Disability and Life Insurance
The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
At ASCO, our goal is to foster and encourage a diversity of thought, experience, and background in our workplace. Our organization's culture is multi-dimensional, and we encourage our employees to leverage their unique perspectives and ideas. #J-18808-Ljbffr

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