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Senior Director, Global Marketing, Communications & Program Strategy
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Full-time
- Join ASCO as the Senior Director, Global Marketing, Communications & Program Strategy, where you will have the opportunity to shape and lead implementation of marketing and communications strategies aligned with the Society's Strategic Plan and department goals.
- Oversee comprehensive marketing and communications strategy and execution to support ASCO's goals and flagship programs, which include meetings & symposia, publications and scientific journals, education/professional development, clinical research, quality care and practice support and more.
- Lead a team of marketing and communications professionals within the Integrated Communications and Marketing Department (ICM) to operate successfully in a matrixed environment to set goals, outline priorities, create supporting strategy and action plans, and define and measure key performance indicators for each of ASCO's flagship programs.
- Oversee the development of omni-channel campaigns that include search engine optimization, pay per click, public relations, social media, stakeholder engagement, etc., and support business objectives, increase member engagement, and drive uptake and usage of ASCO products and services.
- Develop and manage the annual marketing & communications strategic planning and budgeting processes to ensure prioritized support for ASCO flagship programs including budget performance and management to demonstrate ROI.
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