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Senior Content Marketer
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$102,000 - $112,500 a year
- NRDC was founded in 1970 and our people helped write some of America's bedrock environmental laws, including the Clean Water Act and many of the implementing regulations.
- The Senior Content Marketer will report to the Editorial Director and will be responsible for developing and executing strategies to increase content engagement and drive audience growth.
- Create and execute plans, using insights from Google Analytics and SEMRush, in addition to data and recommendations provided by our content marketing and analytics directors, to grow strategic audiences through targeted editorial/storytelling content.
- Partner with the Digital Advocacy and Entertainment Partnerships teams to leverage editorial in support of audience acquisition and conversion goals across the Communication Department, and to help support content influencer strategies.
- Collaborate with our analytics director on conversion-focused content strategies, including partnering with the digital advocacy and fundraising team on commissioning content to support fundraising goals, enhancing SMS content offerings, and using editorial to enhance conversion opportunities via email newsletters and other outreach.
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