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Senior Brand Manager - PLANTERS - Retail - Office
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- Operating independently, the Senior Brand Manager is a highly seasoned position that has demonstrated success in areas of brand strategy, brand management and innovation.
- Brand Equity Management: Leads the brand team in the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives.
- Works with agency partners to create annual consumer media, promotion and public relations plans.
- Innovation: Leads future growth by identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case, including driving the launch of initiatives with CPS.
- Cost and Margin Leadership: Leads operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories.
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