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Senior Brand Manager Darn Tough Vermont
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- Darn Tough Vermont® is an American manufacturer of premium, all weather outdoor and lifestyle socks for every activity and every day - all of which carry the industry's only unconditional lifetime guarantee.
- Partner with Consumer Insights Manager to translate consumer data and insights into Brand, category, product development, and go-to-market strategies.
- Participate in global sales forecasting alongside Sales, Operations, and Finance as part of the S&OP and demand planning processes.
- Serve as the marketing point of contact for the brand, aligning internal and external resources and stakeholders to design and implement a full funnel brand marketing strategy that maintains the personality of Darn Tough and builds brand equity.
- Partner with Growth Marketing and Creative Teams to apply performance and consumer learnings to optimize advertising and paid media strategy.
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