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Product Marketing Manager
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Full-time
- As a Product Marketing Manager (PMM) you will support the vertical by leading & defining our go-to-market strategies including market assessments and product launch plans, competitive positioning, pricing, packaging, and value propositions for the product(s) in the sub vertical market(s) they serve.
- The Product Marketing Manager is the expert on how their products are best positioned in the marketplace and what additional opportunities exist for market expansion.
- A business ownership mentality and cognizant of impact of product marketing activities to the business unit’s P&L
- Strong analytical skills: experience in strategic market analysis, competitive intelligence, and/or business model analysis is preferred
- Support the launch of new products including coordinating the launch plan and helping to define product positioning, compelling messages, packaging, pricing, and product naming while advising on and monitoring demand generation, operational readiness, sales enablement, and metrics.
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