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Principal, Marketing (Sales Enablement)
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Full-time
- The Inter-Industry Conference on Auto Collision Repair (I-CAR) is a growing, not-for-profit organization, headquartered in Hoffman Estates, Illinois, serving the automotive collision repair industry globally.
- The Principal, Marketing (Sales Enablement) will have an instrumental role in developing and executing sales and marketing strategies and supporting materials for I-CAR’s key customer segments including Collision Repairers, Original Equipment Manufacturers (OEMs), and Insurance providers focused on auto physical damage claims.
- This individual will assist in developing marketing strategies and sales enablement materials, with a focus on tailored messages development and channel delivery that resonates with the target customer audiences.
- The Principal, Marketing (Sales Enablement) will also work closely with functional marketing staff including CRM (Customer Relationship Management; Salesforce), digital media, communications, and event planning to create distinct, compelling, and coordinated content and events that articulate the value proposition for engagement with I-CAR.
- Participate in developing marketing and sales enablement strategies for key I-CAR customer segment groups including Collision Repair, Insurance, and OEM's adapt and adjust strategy and materials as business needs dictate
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