Upvote
Downvote
Performance Marketing Manager (Retail & Paid Media)
Share Job
- Suggest Revision
Full-time
- This role is part of Roku's Device Marketing team and will be focusing on driving awareness, consideration, and conversion for Roku Devices, including Streaming Media Players, Smart Home Devices, and Roku TVs.
- You will support the cross-channel marketing strategy for Roku's Device Marketing team working to drive our account acquisition and device sales via direct-to-consumer, and retail media channels.
- Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend - focus on finding and driving high quality Roku accounts determined by customer lifetime value (CLV), cost per acquisition (CAC) and return on investment (ROI) targets.
- Manage relationship and act as the conduit between Roku's Affiliate agency partner: CJ.
- Manage Roku's direct affiliate program; analyze, rebuild, and test different affiliate growth levers to grow Roku device sales on Roku.com.
Active Job
Updated 5 days agoSimilar Job
Relevance
Active