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Patagonia Employment CRM Manager
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- As Activism CRM Manager, you will work from ideation to execution on shaping an innovative ladder of engagement that mobilizes our customer and activist community to help save our home planet, while maximizing impact for our grantees and core policy priorities.
- Build and present reports and dashboards in Tableau showing efficacy of automations, activist engagement, and cross channel behavioral insights.
- Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved activist experiences.
- Consult with other regions and business units on best practices for email automation and omni-channel customer journeys.
- Strong Excel skills (VLOOKUP, INDEX, IFS, Pivot Tables); basic knowledge of HTML and dynamic elements in email
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