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Paid Search Strategist
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- The Paid Search Strategist plays a pivotal role in orchestrating and driving the success of client projects across a multitude of industries within the paid search landscape.
- Reporting directly to the Group Media Director, this position requires strong client-facing capabilities.
- Leading the strategic planning, execution, and oversight of Paid Search campaigns, involving account setup, strategic formulation, account structuring, creative ideation, and keyword acquisition.
- Conducting extensive research on clients' brands and industries to gain deep insights into their business objectives, with the aim of achieving maximum effectiveness in Paid Search initiatives.
- Crafting Paid Search plans by integrating insights from media and brand teams, ensuring seamless alignment with broader cross-channel marketing endeavors.
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