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Omni Manager (Target)
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- Lead eCommerce & Shopper Marketing strategy and execution for all Nestle USA businesses across Target, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
- Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Roundel, creative and media agency partners and internal stakeholders to maximize the shopper investment.
- Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
- Effectively managing the Target shopper marketing budget, with responsibility for both working and non-working dollars.
- Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
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