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National Product Marketing Manager
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Full-time
- If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated.
- This position manages the strategic development and execution of product marketing content & programs (sku & services) to support the consumer along the shopping journey to drive consideration of the La-Z-Boy brand and products, consistency of presentation and sales impact for our Retail, eCommerce and Wholesale businesses.
- This position plays a key role in our Century Vision strategy, enabling us to redefine La-Z-Boy product, shape the omni channel experience and ultimately expand the reach of the La-Z-Boy brand.
- Establishes processes sustaining and implementing brand appropriate communications to increase consumer understanding, interest and purchase of La-Z-Boy products.
- Partners with Consumer Insights team on value proposition and product marketing strategy.
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