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Media Planner: Manager, Campaign Management - Sam's Club MAP (Retail Media)
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- As a Media Planner, you will use your 2+ years of experience in digital campaigns to serve as a strategic partner and thought leader to help build digital advertising strategies across MAP entire product portfolio (owned & operated, programmatic, social, search, etc
- This position is both strategic and tactical in scope, requiring the media planner to understand the brands marketing goals at a high level and diagnosing the tactical needs and steps to deliver on the overall campaign objective.
- The ideal candidate will have prior experience planning & executing both traditional and digital campaigns, possess strong analytical and both written and verbal communication skills, able to utilize consumer insights, data, platform performance, and key retail media trends to inform the development of integrated omni-channel plans.
- While you will function primarily as a Media Planner, you will also be expected to execute campaigns, as needed.
- Bachelor's degree preferred, and 2+ years working in a digital advertising capacity, with a focus on online media - including media properties, online advertising, paid search, paid social, ad-serving, programmatic buying, and media integration
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