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Marketing Operations Specialist
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Full-time
- The ideal candidate will have expertise in marketing automation, customer journey design, and experience working with marketing automation software, with a preference for Salesforce Marketing Cloud experience.
- Execute Campaigns: Collaborate with the marketing team to plan, execute, and measure the performance of multi-channel marketing campaigns, including email, SMS, social media, digital advertising, and outbound dials.
- Monitor Performance Tracking : Track key performance indicators (KPIs) and metrics to monitor the success of marketing campaigns and customer journeys.
- Optimize Landing Pages: Ensure all landing page experiences are optimized for search, responsive design, and mobile-first usability.
- Integrate MarTech Tools: Collaborate with the Website team to identify, prioritize, and integrate best-performing MarTech tools to support full-funnel, cross-channel growth marketing performance.
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