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Marketing Manager, Omnichannel Retail
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$147,000 a year
Full-time
- This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand Marketing, Shopper Insights, PR, National Media, DEG, Creative Services, etc.)
- Develop omni-channel marketing activities & assist in asset/content coordination to positively impact online/in-store sales, profitability and customer experience across the account for all Brands.
- Seeks out new or leverages all possible existing data to identify account business opportunities and track omni-channel marketing levers ROI/KPIs.
- Support the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Marketing and Finance to lead development of pillar account exclusive product strategies and account strategies.
- Shopper Marketing and/or project management experience, including developing effective strategies, activating sales programs, and measuring results.
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