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Marketing Manager IV
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$80
Full-time
- Primary Skills: Mobile Marketing, Data Analysis, CRM, Multivariate Testing, Strategy Development
- TurboTax's CRM team is looking for a Senior CRM Analyst, with a strong background in mobile marketing, to set up new measurement mechanisms for emerging channels (SMS, Push, In Product Notifications), conduct analysis on complex lifecycle programs across channels, help define/implement requirements to enhance the CRM marketing capabilities, and overall support a team of marketers with insights and strategy development.
- Set the foundation for how TurboTax should measure impact of mobile channels - Push and SMS in particular - building measurement and attribution mechanisms in line with industry best practices, helping drive their adoption throughout the organization, and overseeing their implementation.
- Carry out channel level and campaign level analysis, supporting CRM marketers in result and test share outs by drafting key insights and recommendations, and making performance presentations that are both actionable and solutions driven.
- Be a thought leader in the way we approach omni channel performance, measurement and strategy.
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