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Marketing Director - Westfield Garden State Plaza
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$91,000 - $138,000 a year
Full-time
- You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer/brand relationships, lead the local marketing team, and ensure that talent meets business needs.
- Work with the corporate Marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening.
- Develop and manage local media relations plans in collaboration with national Communications/PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
- Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity.
- Experience in public relations, media relations and crisis management preferred.
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