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Marketing Coordinator, Integrated Enrollment Marketing
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- In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center-a centralized student services resource.
- The Integrated Enrollment Marketing (IEM) team is charged with the creation, maintenance, and execution of Enrollment Management's multichannel marketing and communication plans to support and enhance the recruitment, admission, and enrollment of new students to the university.
- IEM has direct oversight and responsibility for all enrollment-related undergraduate marketing efforts, including both digital and print collateral, and functions in an advisory capacity for graduate-level marketing.
- The Marketing Coordinator uses email, social media, print, and digital marketing strategies to build a strong applicant pool for eventual enrollment.
- Builds, edits, and tests email templates in Salesforce Marketing Cloud and/or TargetX Email Builder;
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