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Marketing Analyst
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$94,000 a year
Full-time
- Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.
- We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader in fine wine, setting the standard for integrity, quality, and excellence.
- Reporting directly to the Vice President of Marketing, this positions provides valuable analysis and actionable insights that will be used to inform portfolio and brand strategy, develop and evaluate marketing plans, and assess brand performance vs competitors and goals.
- Conduct comprehensive Monthly and Quarterly Brand Reviews that analyze Shipment, Depletion, Accounts Sold and Velocity performance vs prior year and vs goal, and identify issues to be addressed
- Recommend product allocations by SKU and Market based on brand strategy, performance metrics, and market trends
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