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Manager, Marketing Executive Network Audience
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$105,000 - $125,000 a year
Full-time
- The manager of a strategic growth segment, this role will lead the company’s digital marketing transformation effort using audience-centric strategy, marketing automation, sales enablement and design thinking targeting the audience of senior executives.
- Responsible for evolving marketing capabilities to build omni-channel personalization journeys at scale.
- Manage marketing operations including CRM, marketing automation systems and strategy, including Marketo, Salesforce, etc.
- Manage agencies and partners that may include digital, social, traditional media, channel marketing and creative services.
- Experience with demand generation, personalization, customization, audience-centricity, direct-response marketing programs, automation, CRM, conversation rate optimization, account-based marketing (ABM), named account marketing, marketing operations, marketing analytics, Salesforce, Marketo
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