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Manager, Account Based Marketing (ABM)
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Full-time
- Partner with Field and ABM regional/segment leads and execute multi-channel programs (email, content syndication, paid social, online advertising) that align with the ABM campaign objectives and key messaging
- Ensure leads generated and contacts engaged by programs are appropriately assigned and handed off to Account Development or Account Executive teams for qualification and follow-ups
- Provide ongoing account insights based on proactive monitoring and optimization of marketing programs to Field and ABM team for Sales
- Conduct quarterly in-depth analysis of ABM marketing programs to provide actionable insights and areas for optimization
- Partner with Digital Marketing team to leverage and understand the broader digital strategy and ensure ABM programs are performing above benchmarks
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