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Global Product Marketing Manager, IB And Lifecycle, MR
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- The Global Product Marketing Manager, IB and Lifecycle, MR is responsible for the order income from the Options and Upgrades business.
- Working with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
- Developing a plan and budget for evidence generation to support selected NPI’s and installed base products.
- Supports development of regional KOL’s in collaboration with Regional Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
- Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.)
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