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Global Brand Director - Playboy Spirits
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$200
- POSITION SUMMARY: The Global Brand Director will spearhead the growth and optimization of the brand's product portfolio.
- Oversee trade and consumer communications, including P.R. efforts, brand website development/updates and online marketing initiatives including social media, event listings, search engine marketing and other online marketing opportunities to promote business growth;
- In conjunction with the CTO and Social Media Manager / external agency, develop and implement web, social and digital media strategies.
- Work with Promotions Manager to develop chain or regional specific materials;
- Lead the development, implementation and oversight of Brand Plans, POS development, training, sales materials, local tools, on-line strategy, sampling programs, field marketing, CRM initiatives, print media, PR, sponsorship / activation and ABL campaigns;
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