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Executive Director of Marketing
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- The Ex. Director of Marketing for UCM AdventHealth serves as a key leader and collaborator on the regional executive team with responsibility for developing and executing strategic marketing and growth initiatives to build brand awareness, grow consumer brand preference, build competitive advantage, and market relevance and increase volumes and market shares for all the UCM AdventHealth hospitals and acute care related entities in the Great Lakes Region.
- The position works collaboratively with local hospital leadership, ambulatory leaders, business development, physician relations and the Great Lakes Region (GLR) strategy and integration team to identify opportunities/challenges and drive marketing strategies to achieve market performance.
- The Ex. Director of Marketing for UCM AdventHealth oversees marketing operations for GLR including the creation, execution, and measurement of volume-driving strategies to competitively differentiate, build market preference and grow market share of the hospitals' branded services and build referral pathways between UCM AdventHealth ambulatory services and hospitals to attract new patients and retain current patients within the system.
- The position also oversees the development of integrated marketing materials and content utilizing GLR Creative Services, corporate support teams (i.e. digital, web, content) and outside vendors, where relevant.
- Oversees and collaborates on brand messaging, design, and creative execution through various communication vehicles such as print, television, direct mail, outdoor, radio, digital media platforms, collateral, and special events.
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