JPMorgan Chase & Co

Executive Director – Head of Card Acquisition Channel Strategy. marketplaces/affiliates, paid search, direct mail and on property.. strategies within paid channels (e.g. marketplaces, paid search, paid display). and strategy experience – with focus on credit card and/or consumer lending. Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business.

executive director

<h3>Executive Director Head of Card Acquisition Channel Strategy </h3>Company name JPMorgan Chase & Co, Employment Type Full-Time Posted on May 06, 2020 Apply for this job your email: upload resume: Profile Executive Director – Head of Card Acquisition Channel Strategy','200027736','!*!Executive Director – Head of Card Acquisition Channel Strategy   The Head of Card Acquisition Channel Strategy is a senior leadership position within the Card Acquisition Center of Excellence that will lead our customer acquisition channel strategy for all Card products across both owned and paid channels. This includes Chase digital channels (chase.com, mobile, email, SEO), “Refer-A-Friend,” 3rd party marketplaces/affiliates, paid search, direct mail and on property. Additionally, this role will partner with our Co-brand team to optimize acquisition strategies across co-brand partner channels. This is a highly visible position that will work in a dynamic, fast paced, collaborative environment to develop and drive breakthrough marketing strategies to deliver profitable growth. This position will report to the Head of Card Acquisitions and lead a team of ~25 marketing professionals.   Key responsibilities include: Develop and deliver innovative growth strategies within Chase owned channels (digital and offline) – e.g. enhanced shopping experiences, personalization strategies, improved navigation, test and learn initiatives, simplified origination customer journeys Optimize strategies within paid channels (e.g. marketplaces, paid search, paid display) to deliver growth with target segmentsLead exploration of new channels to reach new consumer segments and drive incremental growthSet holistic cross-channel strategy to optimize channel mix and ensure effective reach for target segments Partner with Product GM teams to develop and execute product specific marketing strategies across channelsSet prioritization of new initiatives and strategy changes across channels to ensure maximum value creationClosely monitor the competitive landscape and leverage insights/best practices to inform channel strategy ','!*!Qualifications: 10-15 years of marketing and strategy experience – with focus on credit card and/or consumer lending productsExperience leading customer acquisition channel strategy across both digital and offline channelsExperience developing innovative growth strategies within digital channels to optimize funnel conversionExperience leading initiatives to optimize acquisition strategies within paid channelsStrategic marketer with the ability to set broad vision and drive executionInnovative, problem solver with experience solving complex challengesExcellent analytical acumen and strong understanding of the financial drivers for credit card products Excellent people leader with experience leading and developing large teamsAbility to develop strong working relationships with senior level cross-functional teamsAbility to manage multiple priorities in a highly dynamic environment Highly effective communicator (both written and oral) with ability to influence executive audiencesBachelor's degree required, MBA preferred ','JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.','Product Development','US-DE-Wilmington-Three Christina Center / 52379','','CONSUMER & COMMUNITY BANKING','Full-time','Standard','Day Job','','JPMorgan Chase','JPMorgan Chase','Executive Director – Head of Card Acquisition Channel Strategy Company info Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and gues... Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and gues... Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make adv... #J-18808-Ljbffr

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