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Director Us Sports Marketing
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- The US Sports Marketing Director is responsible for leading all efforts with internal and external stakeholders and personnel.
- Responsible for recruiting top Golf Professionals as it related to the ‘Pyramid of Influence’.
- Specifically responsible for creating and controlling the events budget in line with agreed allocations from the Senior Director of Global Sports Marketing and US GM, and in concert with the Sports Marketing Services Manager.
- According to strategy, negotiates contracts for all Sports Marketing Events (i.e.: TP Classics, Pebble Beach Invitational, PNC National and Sectionals).
- Responsible for creating and implementing specific programs, as needed, within the company’s ‘Pyramid of Influence’ that will effectively assist sales, marketing and public relations of the company’s product portfolios, image and branding.
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