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Director, Public Relations
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- The Public Relations Director manages the flow of communication between Zelis and the media and manages the creation of marketing messages that positively raise the public image of Zelis.
- They establish and implement strategic communications plans, develop, write and/or approve messaging for press releases and media pitches, executive talking points, media statements, bylines, op-eds, and more.
- engagements, monitoring and reporting on media coverage and reach, organizing media briefings, managing external crisis communications, pursuing, and securing award/industry recognition, and leading executive media coaching.
- This person may also serve as an official company spokesperson.
- Public relations strategy – Define the Zelis media relations objectives and develop the media relations playbook (e.g., areas of focus, target publications and editors based on audience and reach); maintain an understanding of the evolving national and trade media landscape and respective audiences.
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