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Director, Product Marketing
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$130,000 - $150,000 a year
Full-time
- Reporting directly to the Chief Marketing Officer, you will lead a team of talented product marketers to differentiate our product offerings through research of buyer and market insights, contributions to product priorities and strategy, development and execution of go-to-market strategy and calendar, providing product expertise for the creation of marketing content, and driving of sales enablement efforts.
- You will also collaborate closely with cross-functional teams—such as product management, enablement, sales, customer success, and other teams within marketing—to develop and execute comprehensive go-to-market strategies that drive product adoption, engagement, and revenue growth.
- Build and integrate product positioning into the creation of compelling marketing collateral, including sales enablement materials, product messaging, website content, case studies, and thought leadership content.
- Partner with other teams in marketing to determine areas of focus and market opportunities for multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention.
- On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing.
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