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Director of Strategic Account Management And Media
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- The Director of Strategic Account Management and Media is responsible for contributing to VCU Enterprise Marketing and Communications (EMC) strategic marketing expertise and leading the account management and paid media teams.
- This position reports to the Associate Vice President of Brand Marketing and collaborates with cross-functional teams across the VCU enterprise to develop, implement, and execute innovative marketing strategies, message programs, and media plans that support university priorities and deliver successful/measurable results.
- The Director of Strategic Account Management and Media serves as a proactive champion for advancing the VCU brand by focusing on increasing new student applications, improving enrollment, growing national brand prominence, and supporting the creation of breakthrough content that shapes favorable brand perceptions for VCU.
- All full-time university staff are eligible for VCU's generous benefits package that includes: competitive health benefits, paid annual and holiday leave, retirement planning and savings options, tax-deferred annuity and cash match programs, Virginia Retirement System (VRS), professional development & certifications, tuition waiver, parental leave, caregiving leave and community service leave.
- Work collaboratively with creative, photography, video, digital, content/social, operations/finance, events, and other EMC teams to meet the goals and objectives of division priorities.
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