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Director of Retention
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Full-time
- Since launching in late 2017, Yumi has become a leader in childhood nutrition, with extensive coverage in the New York Times, New Yorker, CNN, Fast Company, goop, Vogue, WSJ, Food & Wine. We’ve also backed by some of the top luminaries in consumer, including the founders of Warby Parker, Sweetgreen, Uber, Allbirds, Casper.
- Lead all CRM and retention marketing efforts around lead optimization, membership growth, increasing engagement, LTV expansion through upsell and cross sell efforts, referral program optimization, passive and active churn management, and winback strategies
- Establish Looker dashboards and reporting to monitor lifecycle program efforts as well as progress towards key growth and retention metrics
- Partner closely with Engineering to continually optimize and enhance our current event taxonomy, user traits, and cohort management within our CDP / ESP and various marketing platforms
- Work closely with Consumer Insights, Finance, and Merchandising teams to analyze and assess efficacy of initiatives and how they are supporting larger organizational goals
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