Optery

Key Responsibilities Develop and execute a B2B marketing strategy to drive market penetration, customer acquisition, and revenue growth.. Lead the development and execution of integrated marketing campaigns across various channels, such as digital advertising, content marketing, email marketing, social media, events, and partnerships for demand generation.. Location While Optery is a fully-remote global team, this is a U.S.-based position and you will be required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.. More Full Time Jobs Senior Mobile Developer (React Native, iOS, Android) Mountain View. More Companies Hiring Karate Labs United States

director of marketing

[Full Time] Director of Marketing - B2B at Optery (United States) | BEAMSTART Jobs      Director of Marketing - B2B  Optery United States
Date Posted
19 May, 2023
Work Location
Walnut Creek, CA, United States
Salary Offered
$80000 — $160000 yearly
Job Type
Full Time
Experience Required
6+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
The Role  We are seeking an entrepreneurial Director of Marketing with a track record of success scaling a fast growing B2B software startup, preferably in the cyber security industry.
While Optery sells to consumers directly, the Director of Marketing role is primarily focused on Optery for Business which sells personal data removal software subscriptions to enterprises covering their employees and executives, and their own customers (https://www.optery.com/business/ ).
You will be responsible for developing and leading demand generation and marketing strategies and programs that will be executed by your team. You will hire, train and manage employees, contractors, and agencies executing marketing efforts across several fronts that you are responsible for.
We are looking for an expert marketing communicator that is skilled in developing systems and processes that create personalized relationships and conversations with customers across all user interactions at scale. You should have deep experience crafting critical communications with the press, analysts and enterprise customers.
You will work closely with Optery’s CEO and other executives to develop and implement marketing strategies and tactics that drive revenue and align with the company's overall goals and objectives.
The right candidate will be equally comfortable diving into the weeds and executing initiatives themselves, as well as hiring and managing an extended team of team members, agencies, contractors, and specialists focused on customer experiences and demand generation. This is a hands-on Director of Marketing role that requires a strong background both strategically and tactically.
You will collaborate closely with cross-functional teams, including sales, product management, account management and executive leadership, to align marketing efforts with business objectives and drive measurable results.
The ideal person will be passionate about cyber security and consumer data privacy, and will have significant depth to draw on and leverage in at least three of the following areas:
Customer Experience Optimization and Personalization
Content Marketing
Search Engine Optimization (SEO)
Marketing Automation
Email Marketing
Marketing Communications Strategy
Video Marketing
Influencer Marketing
Public Relations
Prospecting
Conferences and Events
Paid Media Campaign Management (e.g. Google Ads, Facebook, Instagram, etc)
Social Media Marketing
Key Responsibilities   Develop and execute a B2B marketing strategy to drive market penetration, customer acquisition, and revenue growth. Identify target markets, customer segments, and key value propositions to effectively position Optery’s personal data removal software to corporate and government customers.
Build and nurture our brand identity, ensuring consistent messaging and positioning across all marketing channels. Develop messaging frameworks and value propositions that resonate with our target audience.
Lead the development and execution of integrated marketing campaigns across various channels, such as digital advertising, content marketing, email marketing, social media, events, and partnerships for demand generation.
Generate high-quality leads and optimize conversion rates throughout the customer journey.
Develop a content strategy that aligns with our target audience's needs and supports lead generation and thought leadership efforts. Collaborate with internal subject matter experts and external agencies to create compelling content, including whitepapers, blog articles, case studies, videos, and webinars.
Conduct market research to understand customer needs, industry trends, and the competitive landscape. Leverage insights to identify market opportunities, develop differentiation strategies, and refine our product positioning.
Build and lead a high-performing marketing team. Provide guidance, mentorship, and professional development opportunities to ensure the team's success. Foster a collaborative and results-oriented culture within the marketing department.
Define key performance indicators (KPIs) and establish reporting mechanisms to measure the effectiveness of marketing initiatives. Utilize data-driven insights to optimize marketing campaigns, improve ROI, and make data-backed recommendations to the executive team.
Represent the company at industry events, conferences, and speaking engagements.
Qualifications   Bachelor's degree, MBA preferred
Track record of professional success and achievement
At least 6+ years experience in strategic marketing roles, preferably in startup or fast-paced environments
Experience in the cybersecurity industry is preferred
Deep understanding of data security and data privacy concepts, technologies, and industry trends.
Track record of developing and executing successful marketing strategies that drive revenue growth.
Strong leadership and team management skills, with the ability to motivate and inspire cross-functional teams.
Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.
Analytical mindset with the ability to leverage data and metrics to make informed decisions and optimize marketing initiatives.
Experience with digital marketing, content creation, demand generation, and marketing automation tools.
Demonstrated ability to thrive in a fast-paced startup environment, adapt to change, and drive results.
Strong organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Self-motivated, proactive, and capable of working independently as well as part of a team.
Deep experience with marketing automation and email delivery platforms, CRM systems, prospecting tools and marketing analytics tools.
Location  While Optery is a fully-remote global team, this is a U.S.-based position and you will be required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.
Compensation & Benefits   $80K - $140K Base + on target bonus = $100K - $160K OTE
Competitive equity
Great health, dental, and vision insurance
401k program with employer match
Paid time off policy
Stipend for home office setup
Equal Opportunity  Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
About Optery   Opt out software that removes your private info from the internet   Company Size:  11 - 50 People   Year Founded:  2020   Country:  United States    Company Status:   Actively Hiring    Looking for Partners    Looking for Clients    Raising Funds             Share This Job
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