New England Controls Inc

NECI is an Emerson Impact Partner and provider of industrial automation and digital transformation solutions and services.. Director of Digital Marketing & Demand Generation NECI is a leading Digital Automation solutions provider transforming manufacturing, lab operations, process development and process control across a range of process industries in New England and beyond.. Reporting to the head of marketing, this key role will manage content, campaign, and omnichannel execution across our three operating business entities, working in partnership with our agencies.. Systems and Processes ownership: Marketing project management, Marketing Automation (Salesforce Account Engagement), lead nurturing, and handoff (Salesforce), Digital Chat (Pardot), social media (Pardot), Digital Advertising, Digital Content Sales Enablement, Marketing Reporting. Knows and follows demand generation best practices and is skilled in account-based marketing (ABM), traditional marketing, digital marketing, marketing automation, content marketing and sales enablement tactics

director of digital marketing

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NECI is an Emerson Impact Partner and provider of industrial automation and digital transformation solutions and services. We solve process, automation, and data integration challenges in therapeutics, energy, and manufacturing with a broad portfolio of product, project, and service capabilities. Our experienced team has a deep knowledge of people, process and systems and relentlessly seeks to drive the outcomes that empower our partners to advance the world. Join in our mission!
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Director of Digital Marketing & Demand Generation    NECI is a leading Digital Automation solutions provider transforming manufacturing, lab operations, process development and process control across a range of process industries in New England and beyond. NECI relentlessly seeks to drive the outcomes that  ‘change the game’  for our clients and is seeking team members to join in our mission.
Position Summary
Reporting to the head of marketing, this key role will manage content, campaign, and omnichannel execution across our three operating business entities, working in partnership with our agencies. The successful candidate will possess strong project management skills, a passion for operational efficiency and business results, digital marketing fluency, and a history of working directly with marketing and sales stakeholders and subject matter experts to deliver on impactful digital marketing execution. You must be curious about technology and science!
The ideal candidate will be comfortable working in a fast-paced environment with multiple objectives. Ability to manage multiple campaigns across a variety of solutions and brands is essential. They will also be analytical and curious, results-driven, and have experience with inbound, SEO, SEM, SMM, websites, account-based marketing and attribution techniques and technical knowledge of Pardot/Salesforce Account Engagement (or similar), Salesforce CRM, and the overall marketing technology stack.
Responsibilities
Demand Generation: Collaborate with stakeholders from Product, Sales, and Leadership to design, plan, manage, and optimize integrated campaigns to fill the leads pipeline. Measure and optimize engagement on owned and paid channels.
Establish and document “Playbooks” for Marketing and Sales Campaigns, and coordinate tactics across email, web, social, and sales development
Enable sales: Optimize lead management process (scoring, nurturing, marketing and sales alignment) to accelerate prospect and lead movement through the funnel.
Enable data driven decision making and marketing accountability: Work with revenue ops to measure content and campaign performance by establishing and making available key results: Website visitor/conversions/leads, Campaigns executed, Campaign prospects, leads, and conversions, ad click-through rates and return on spend, Email response/opt-out/open/failure rates.
Supervise a small team of Marketing Automation, Digital Design, and Campaign Managers and Specialists
Systems and Processes ownership: Marketing project management, Marketing Automation (Salesforce Account Engagement), lead nurturing, and handoff (Salesforce), Digital Chat (Pardot), social media (Pardot), Digital Advertising, Digital Content Sales Enablement, Marketing Reporting
Manage and leverage the work of digital and content partners and agencies
Key partners: Industry and solution marketing managers, sales, revenue ops, marketing agencies
Key metrics: Engagement growth on web and social including six owned channels; lead conversions, and pipeline optimization.
Education and Experience
Bachelor’s degree in marketing, communications, or similar
10+ years of professional experience, including experience leading demand gen and digital marketing. Agency experience preferred.
Knows and follows demand generation best practices and is skilled in account-based marketing (ABM), traditional marketing, digital marketing, marketing automation, content marketing and sales enablement tactics
Experience running campaigns and leveraging ZoomInfo and Linkedin Sales Navigator for intent targeting and messaging to buying committees
Experience with marketing automation platforms such as Salesforce Account Engagement/Pardot, Market
Experience coordinating and co-managing campaigns with channel partner marketing counterparts
Strong operational and project management mindset
Strong understanding of CRM systems such as Salesforce or equivalent
User of Google digital marketing tools
Familiarity with Website administration, publishing, and content management
Highly Desired      Experience working within a B2B marketing environment
Experience in technology and/or life sciences products or services industries
Familiarity/Experience with Revenue Operations Framework, Account Based Marketing, and marketing-driven outbound sales development

Must be currently authorized to work in the United States.
Here’s What You’ll Get
Highly competitive Medical and Dental Insurance
Flexible Spending Accounts for medical expenses and dependent care expenses
Unlimited PTO policy
Employee Stock Ownership Plan (ESOP) and 401K
Employee Referral Bonus
Professional Development Reimbursement
NECI paid Basic Life & Short-Term, Long-Term Disability Insurance
Voluntary Benefits - Accident, Term Life, Whole Life Insurance
Policy on Third-Party Unsolicited Resume Submissions : Please note that any third-party unsolicited resume submissions will immediately become the property of NECI. NECI will not pay any fee to a submitting employment agency, person, or entity unless a signed agreement is established.
Please Note : NECI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by law.

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