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Director of Digital Marketing & Demand Generation
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Full-time
- Reporting to the head of marketing, this key role will manage content, campaign, and omnichannel execution across our three operating business entities, working in partnership with our agencies.
- They will also be analytical and curious, results-driven, and have experience with inbound, SEO, SEM, SMM, websites, account-based marketing and attribution techniques and technical knowledge of Pardot/Salesforce Account Engagement (or similar), Salesforce CRM, and the overall marketing technology stack.
- Demand Generation: Collaborate with stakeholders from Product, Sales, and Leadership to design, plan, manage, and optimize integrated campaigns to fill the leads pipeline.
- Supervise a small team of Marketing Automation, Digital Design, and Campaign Managers and Specialists
- Systems and Processes ownership: Marketing project management, Marketing Automation (Salesforce Account Engagement), lead nurturing, and handoff (Salesforce), Digital Chat (Pardot), social media (Pardot), Digital Advertising, Digital Content Sales Enablement, Marketing Reporting
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