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Director of Digital Marketing
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- Strategic Digital Planning Develop and execute a cutting-edge digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth through digital channels that is complementary to our print marketing efforts and product positioning strategies.
- UX & Conversion Optimization Collaborate with the web development resources to ensure optimal user experience on digital platforms.
- Website Management Create, update, and maintain a best-in-breed Shopify website that is engaging and exciting for users, ensuring it reflects our brand and meets the highest standards of usability and design.
- Content Marketing Oversee content marketing strategies, including blog posts, videos, infographics, and other digital content that drives engagement, keyword ranking and ultimately online conversions.
- Social Media Strategy Develop and execute a social media strategy across major platforms with prioritization on LinkedIn and focusing on audience growth, education, engagement, and brand loyalty.
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