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Director of Content Strategy
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$200
- Reporting to the Senior Director of Content and Media Strategy, the Director of Content Strategy oversees the production and development of all editorial content and publications, leading the creation and implementation of content strategies and policies across the Berklee organization, including Berklee College of Music, Boston Conservatory at Berklee, Berklee Valencia, and Berklee NYC.
- Additional responsibilities include establishing target audiences, analyzing content performance to identify opportunities for improvement, and setting and measuring KPIs to ensure success; writing and/or editing executive communications, institutional announcements, and internal communications; and providing backup support to Berklee's Crisis Communications Team (CCT).
- Manages editorial content strategy meetings and provides ongoing content management support for Berklee.edu. Collaborates on content planning aligned with Berklee's enrollment strategy, advancement goals, and strategic initiatives.
- Strategic Assessment: Works closely with the Senior Director of Content and Media Strategy to establish and continually assess key performance indicators (KPIs) for editorial content, and uses search engine optimization (SEO) to ensure that Berklee's content reaches target audiences.
- Monitors industry publications to stay current on higher ed communications and trends in music, dance, theater, business, technology, and related fields.
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