Norfolk Public Schools

The employee assists with the coordination and implementation of communications, media relations, and crisis communications.. Work is performed under the general supervision of the Chief Strategy Innovation and Community Engagement Officer.. The employee supervises staff assigned to Communications which includes digital content, graphic design, and media relations.. Manages communication outreach endeavors, including maintaining media relations, organizing special events, and increasing the school division’s digital footprint via social media.. Develops, coordinates, and executes effective outreach initiatives, programs, and events in collaboration with the Community Engagement Coordinator to effectively engage community stakeholders.

director of communications

Full-Time and Permanent; 7.5 Hours/Day; 252 Days/Year; 12 Months/YearDEFINITION The employee who serves in this position performs responsibilities related to leading Norfolk Public Schools’ communications efforts. The employee assists with the coordination and implementation of communications, media relations, and crisis communications. Work includes supporting the development of programs, plans, standards, policies, and procedures that promote and publicize Norfolk Public Schools’ programs, staff, and student activities. Other areas of responsibility include: the development of comprehensive communications campaigns for client departments; supervision of the division-wide volunteer program; maintenance of the school division’s website; development and execution of written communications for the school division; production of division-wide publications; and execution of internal communications outreach. The work requires a broad knowledge of the organization and policies and regulations affecting the school division and the ability to interact effectively with leadership team members regarding sensitive, confidential, and controversial matters. SUPERVISION  Work is performed under the general supervision of the Chief Strategy Innovation and Community Engagement Officer. The employee supervises staff assigned to Communications which includes digital content, graphic design, and media relations. ESSENTIAL FUNCTIONS OF THE CLASS (may not include all duties performed) Assists with the design and execution of annual updates to a division-wide comprehensive communication plan that aligns with the school division’s strategic plan to foster dialogue, collaboration, understanding, engagement, and trust. Manages communication outreach endeavors, including maintaining media relations, organizing special events, and increasing the school division’s digital footprint via social media. Leads the efforts to promote knowledge and understanding of the school division’s mission while developing key messaging to enhance awareness of instructional and operational programs for employees, families, students, media, community members and other key stakeholders. Drafts, reviews, and edits newsletters, presentations, press releases, publications, speeches, and talking points upon request. Serves as copyeditor and collaborates with leadership across departments to ensure accuracy and consistency of all written content that is disseminated to key stakeholder groups on behalf of the school division. Facilitates the design and development of collateral and promotional materials that deliver targeted messages. Develops monthly campaigns for weekly and monthly awareness weeks/observances that can be executed across multiple communications platforms. Participates in the coordination of employee and division-wide events for special recognition of student and staff achievement. Assists with communications developing responses for the media and key stakeholders during crisis situations. Manages strategies for stakeholder engagement, both within and outside of the school division, that mobilize stakeholders to advocate for and volunteer with the school division in various capacities.Develops, coordinates, and executes effective outreach initiatives, programs, and events in collaboration with the Community Engagement Coordinator to effectively engage community stakeholders.

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