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Director, Corporate Marketing Strategy
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Full-time
- As the Director Corporate Marketing Strategy in Public Affairs for Abbott, you will play a pivotal role in shaping and elevating Abbott's brand to become an iconic and trusted household name.
- Marketing Lead: Serve as primary corporate touchpoint with business unit marketing and agencies to understand business unit needs
- Business Strategy to Marketing Strategy: Translate business unit strategies and needs into corporate marketing strategies that effectively communicate Abbott's value proposition with consumers and healthcare professionals, deliver the desired impact, and support business growth
- Relevance: Stay ahead of market trends, consumer and healthcare professional behaviors, and the competitive landscape to inform marketing strategy, maintain outsized consumer and healthcare professional relevance, and drive the conversation around health
- Bachelor’s Degree required; MBA preferred.
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