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Director, Brand Lead (Oncology)
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- Our client is seeking a Director, Brand Lead to help drive marketing, brand strategy, and key tactical execution for one pipeline product.
- Reporting to the Vice President, Sales and Marketing, the person in this role will develop and manage brand and launch plans for the brand in the US market, collaborate with cross-functional stakeholders to develop and successfully execute brand strategy, and develop and implement company brand guidelines and strategy.
- Drives US marketing strategy, including the creation of brand strategy plans, launch plans, competitive readiness plans, and key sales messages.
- Works across the company to develop an omni-channel engagement strategy and customer engagement model including creative and innovative digital tactics.
- Collaborates with Sales, Business Operations, Market Access, and Commercial Leadership to achieve brand goals.
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