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Director, B2B Marketing (Banking / Financial Services)
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$100,000 - $250,000 a year
Full-time
- It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.
- This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the Senior Director Marketing for Financial ServicesYou Will:Develop and maintain a deep understanding of the Banking/Financial Services industries and accounts, market trends, customer needs and competition.
- Work with sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships.
- Collaborate with Geography Marketing Leaders to co-create the global plan and strategy for Banking, gain local insights and monitor plan effectiveness.
- Collaborate with the Digital Marketing team and the Event Marketing team to orchestrate the strategy that drives awareness and engagement across the select set of accounts within the Banking IndustryContinuously monitor and report on progress on key KPIs, particularly account revenue growth, cross-sell and white space expansion.
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