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Direct Marketing Manager
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- As a 2021 Energy Star Partner of the Year, Andersen is also committed to environmental health and sustainability.
- SUMMARY: The purpose of this position is to cost effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.
- Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate.
- Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.
- Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.
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