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Digital Marketing Specialist
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- Role Summary: Responsibility for supporting the marketing department in content development, digital marketing initiatives, campaigning at the national and local level, SEO performance, and market research initiatives as assigned by the President and Vice President - Marketing.
- AAADM Marketing Committee Provide assistance as appropriate Digital/Lead Generation Email campaigns in Marketo to support branches and reps as required Landing page development as required to support campaigns and departmental requests and special projects (i.e. HR recruiting initiatives, etc.)
- Experience with content development (blogs, press releases, web and brochure copy) Experience with social media content development Ability to research market scenarios, interview subject matter experts, and assemble data to present to senior leaders Graphics/Presentation creation Ability to manage long-term projects and provide follow-up.
- Experience with marketing automation tools (i.e., Hubspot, Marketo, etc.)
- as well as WordPress or web programming a plus Skills with SEO and automation analytics including Google Analytics 4 Coordination with outside marketing agencies and budget management Education: Bachelor's degree in marketing or related fieldLanguages: Proficient in spoken and written English is a must.
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