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Database Marketing Analyst
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Full-time
- Database Marketing Analyst
- Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation.
- You will analyse end to end campaign performance, driving insight and delivering strategic recommendations used to optimise future campaigns (SAS/SQL)
- Execution tasks include utilizing the SAS Customer Intelligence Studio tool to develop campaigns that extract specified data from the marketing database
- Utilize SAS Enterprise Guide to perform quality checks in order to validate campaign selection
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