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Customer Data Platform Manager - Remote
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- The Customer Data Platform (CDP) Manager will drive SCI’s vision and implementation of a CDP. They will manage the roadmap and discovery for a groundbreaking product that will span multiple customer touchpoints and customer segments, coordinating efforts between IT partners, marketing technology leaders, Digital products, and stakeholders across the company.
- Marketing analytics and CDP at SCI are poised to make a significant impact on the consumer experience around death care as we are preparing to deploy personalization and data at a scale never before seen in the industry.
- This position will play a vital role in creating enhanced, personal, and exceptional experiences for families across North America by developing a deep understanding of business processes across Sales, Marketing, and Operations to enable data-driven targeting, reporting, and automation via the CDP. This role will influence sales results by enabling Marketing leadership to analyze and deploy personalization in an omni-channel environment.
- Serve as a subject matter expert on the CDP, including teaching, training and documenting platform features and usability as well as remaining apprised of CDP trends and developments
- Work cross-functionally to continuously expand usage and engagement so that SCI leverage the CDP to its highest potential
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