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Content Marketing Strategist
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- Content Marketing Strategist
- The Content Marketing Strategist maintains an intimate understanding of the pharmacy benefits landscape and RxBenefits products and services, collaborates across multiple disciplines to lead the content marketing strategy for RxBenefits, and develops and promotes content that positions our organization and team as thought leaders in the industry.
- Reporting to the Senior Director of Corporate Communications, the Content Marketing Strategist develops and executes a content roadmap that increases brand awareness, engagement, and affinity amongst internal and external audiences.
- As a pivotal member of the Corporate Communications team within the larger Marketing organization, the Content Marketing Strategist develops a critical plan and unique content assets to drive website, webinar, and event traffic and leads, nurture leads through the funnel, and enhance client satisfaction and loyalty.
- The Content Marketing Strategist has strong collaboration and relationship-building skills, is a practical and creative thinker, and is an excellent written and visual storyteller.
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