Capital One

The purpose of the Digital Marketing Manager is to drive lead generation, increase customer engagement, and boost brand awareness through the strategic use of digital marketing channels.. This includes paid search, programmatic, social media, website (SEO), and email marketing.. The ideal candidate will have knowledge of Google Suite (Ads, Search Console, keywords and PPC), SEM/SEO, social media marketing, email marketing as well as an understanding of KPI analytics.. Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, budgeting across SEM, display, and social media advertising channels.. At least 7 years of B2B marketing experience, preferably in the Technology sector, across a broad range of marketing functions including marketing operations, strategy, demand generation, brand management, digital marketing (including web and social media marketing), direct marketing, etc.

digital marketing manager

77 West Wacker Dr (35012), United States of America, Chicago, Illinois Capital One Trade Credit - Digital Marketing Manager Capital One Trade Credit - Digital Marketing Manager Capital One Trade Credit provides a proven and uniquely differentiated full-service AR solution to enterprise-scale clients. We help grow and protect merchants by providing flexible Net 30, Net 60, and Net 90 term financing options for their business buyers, with the seamless B2B payment experience they expect. Merchants are paid upfront for transactions, are protected from credit and fraud risk, and are able to upgrade to a digital first, tech-enabled customer experience for their buyers. Capital One Trade Credit partners with hundreds of merchants across verticals throughout the United States. Merchants can offer their business customers an extended terms account that is instantly-decisioned and available for near-immediate use and one that can be underwritten on the business entity (vs. personal credit). These accounts feature payment terms up to 90 days, credit lines up to and beyond $1M where needed, billing and payment reconciliation tailored to business expectations, and online digital self servicing. Capital One Trade Credit is looking to aggressively grow its business by adding new enterprise clients and distribution partners. ABOUT THE ROLE: The purpose of the Digital Marketing Manager is to drive lead generation, increase customer engagement, and boost brand awareness through the strategic use of digital marketing channels. This includes paid search, programmatic, social media, website (SEO), and email marketing. This position will report directly to the Director, Acquisition Marketing. In this role, you will: Drive digital marketing campaign strategy, development, execution, results measurement and reporting, and campaign optimization. You'll serve as a key member of the Capital One Trade Credit Marketing team, influencing and driving integrated marketing strategies, working closely with internal stakeholders, as well as external agencies, third-party content partners, and industry media publications. You will develop and execute lead-generating and brand-building marketing campaigns that drive demand, acquire new leads, increase product/solution adoption and expand awareness of the Capital One Trade Credit B2B solution. The ideal candidate will have knowledge of Google Suite (Ads, Search Console, keywords and PPC), SEM/SEO, social media marketing, email marketing as well as an understanding of KPI analytics. How our hybrid model works This role is hybrid meaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting. Monday and Fridays are enterprise- wide virtual work days. Tuesday, Wednesday and Thursday are in-person days for associates to spend time together working in our beautifully-designed team areas. Responsibilities: <ul><li>Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, budgeting across SEM, display, and social media advertising channels.</li><li>Own the experimental testing design to uncover key insights and inform future campaigns</li><li>Automate, analyze, and report on individual marketing campaign results, website metrics, and bigger picture trends to increase lift and conversions</li><li>Employ a test-and-learn mentality and data-centered approach in the development of marketing campaign recommendations; openly share learnings and best practices across marketing teams.</li><li>Manage website CMS activities including page creation, layout, website maintenance, on-page SEO, and recommendations on user experience updates.</li><li>Drive SEO strategy, work cross-functionally with content owners to define content, onsite and keyword optimization strategies to accelerate awareness of Capital One Trade Credit.</li></ul><ul><li>Act as an internal project manager for various initiatives across marketing campaign development/ execution.</li><li>Establish and support scalable processes that ensure best practices in marketing campaign development/ execution and lead management.</li><li>Working closely with Sr. Marketing Manager and Creative Team, own website updating, ensuring that messaging and content assets are current, regularly refreshed, site is easily navigable (following parameters laid out by Capital One Web Team within the scope of the WCM tool) and that the website serves as a lead generating tool featuring frictionless lead capture forms, progressive profiling and seamless entry into our marketing/sales funnel.</li><li>Identify potential marketing and communications challenges or impediments to success and resolve or escalate.</li><li>Shepard multiple marketing creative projects at once, from creative brief development to execution, through our internal process, while ensuring strategic intent aligns with execution/delivery at every step and project timelines are met.</li><li>Champion the brand, ensuring that all representations of our products (logo treatment, claims, imagery, etc) are in line with their respective brand personas, voice and style guidelines.</li><li>As needed, write and/or edit copy for emails, web pages, video/audio scripts, digital and print advertisements (supplementing our internal writer and third party agency writers).</li><li>Support the marketing planning and budget management processes.</li></ul> Basic Qualifications: <ul><li>Bachelor's Degree or Military Experience</li><li>At least 7 years of B2B marketing experience to include a combination of marketing operations, strategy, demand generation, brand management and digital marketing including web and social media channels</li><li>At least 5 years of experience using Google for building campaigns and tracking campaign performance</li><li>At least 5 years of Salesforce experience, including validating and troubleshooting integrations, lead management, campaign attribution, and reporting</li></ul> Preferred Qualifications: <ul><li>At least 7 years of B2B marketing experience, preferably in the Technology sector, across a broad range of marketing functions including marketing operations, strategy, demand generation, brand management, digital marketing (including web and social media marketing), direct marketing, etc.</li><li>Proven track record of building new campaigns and workflows, and processing leads.</li><li>Experience with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis to drive actionable insights.</li><li>Basic knowledge of SEO, email marketing, inbound/content marketing, website management, and digital advertising principles.</li><li>Some experience developing ABM campaigns and working with ABM tools is a plus.</li><li>Experience supporting/enabling Sales Teams.</li><li>Pardot (Account Engagement) experience is a plus.</li><li>Track record of effectively working autonomously and navigating ambiguity.</li><li>Experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results.</li><li>Detailed-oriented with strong prioritization and time management skills; can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.</li></ul> At this time, Capital One will not sponsor a new applicant for employment authorization for this position. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. For technical support or questions about Capital One's recruiting process, please send an email to Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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