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Brand Manager - Self Care & Wellness
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- From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives.
- The Habitrol Brand Manager is responsible for strategically building out the Habitrol brand across the E-Commerce/Omni ecosystem.
- The Habitrol Brand Manager will be an integral member of the Dr. Reddy’s OTC Brand Marketing team.
- Based in Princeton, NJ (Hybrid work schedule), this position reports to the Director, Brand Management E-Commerce and Omni Channel.
- Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon.
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