Darigold

As a member of the Darigold brand team, you will lead brand-building, portfolio, and innovation strategies for Darigold’s latest national growth and innovation platform, Belle, which seeks to delight Coffee enthusiasts everywhere with the benefits of real dairy cream and simple, clean ingredients.. Leverage consumer insights to craft winning brand marketing and innovation strategies.. Lead agency partners in developing best-in-class brand building communications, advertising, and shopper marketing initiatives.. Partner with Consumer Insights partners to conduct quantitative and qualitative market research.. Develop sell stories and customer marketing plans to accelerate omni-channel distribution and performance of the Darigold brand.

brand manager

Darigold is looking for a dynamic leader and growth-oriented brand marketer to join us in continuing to build Darigold into a world-class brand and marketing team. As a member of the Darigold brand team, you will lead brand-building, portfolio, and innovation strategies for Darigold’s latest national growth and innovation platform, Belle, which seeks to delight Coffee enthusiasts everywhere with the benefits of real dairy cream and simple, clean ingredients. As Brand Manager, you will also be a strategic voice of the customer within the Darigold organization while also being accountable for your marketing and portfolio performance. A successful candidate will be a strategic, data-led decision maker who is collaborative and highly capable of delivering results in a fast-paced, entrepreneurial environment. What You Will Do <ul><li>Champion the Darigold brand with consumers, customers, and internal stakeholders.</li><li>Leverage consumer insights to craft winning brand marketing and innovation strategies.</li><li>Lead development of awareness, conversion, and loyalty building marketing strategies to advance Belle’s aspirations to be a national leader in the Coffee creamer category.</li><li>Develop long-term innovation, positioning, and portfolio optimization roadmap for the Belle brand.</li><li>Evaluate business performance unlock superior P&L and market performance growth for Darigold’s Belle coffee cream portfolio.</li><li>Monitor business performance- identify actions needed- and implement action plan on business metrics (market share- volume and revenue trends and drivers- competitive performance)</li><li>Develop, validate, and gain internal alignment for all elements of the marketing mix: products (features and benefits, innovation), price, promotion, and financial performance.</li><li>Lead agency partners in developing best-in-class brand building communications, advertising, and shopper marketing initiatives.</li><li>Partner with Consumer Insights partners to conduct quantitative and qualitative market research.</li><li>Lead and collaborate with cross-functional team to assess feasibility, commercialize, and launch winning innovation and renovation platforms.</li><li>Develop sell stories and customer marketing plans to accelerate omni-channel distribution and performance of the Darigold brand.</li><li>Support leadership in annual and long-term strategic planning.</li><li>Be a positive and visible leader within the Darigold organization.</li><li>Build inclusive, high-performing, and engaged teams. </li></ul>What You Bring <ul><li>5+ years of progressively advancing brand management and/or marketing experience.</li><li>Bachelor’s degree required. MBA preferred. </li></ul>Nice to Have’s <ul><li>Food & Beverage and/or CPG industry experience, preferred.</li><li>Strategic thinker with demonstrated results developing and executing strategic marketing, portfolio optimization, and new product development initiatives.</li><li>Demonstrated marketing and financial acumen with P&L management experience.</li><li>Strong drive for results, interpersonal skills, and cross-functional team leadership experience.</li><li>Inventive problem solver with good understanding of consumer insights and primary research concepts and tactics (e.g., concept testing, focus groups, attitudinal, home use testing, etc.)</li><li>An entrepreneurial, growth-oriented mindset and spirit.</li><li>Clear communication and analytical skills with the ability to story tell. </li></ul>Benefits Of Working At Darigold We understand that as an employee, benefits that support you and your family in and out of work are important. We’re proud to offer eligible positions a competitive total rewards package – that includes: <ul><li>Employer 401K contribution of up to 9%</li><li>Comprehensive medical, dental & vision benefits</li><li>Employer paid life & disability coverage</li><li>Paid time off and paid holidays</li><li>8 weeks paid parental leave</li><li>Education assistance</li><li>Employee assistance program</li><li>Flexible working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR)</li><li>Community giving through matching donations</li><li>Access to great dairy products & participation in our employee butter purchase program</li><li>Compensation range: $86,787.00-$130,181.00 (individual wage based on previous experience, knowledge, and skills)</li><li>This role is eligible to participate in our incentive program.</li><li>This role is eligible for relocation assistance. </li></ul>Our Commitment to Diversity Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer. We welcome all qualified applicants without regard to race, color, national origin, sex, gender identity and expression, age, sexual orientation, veteran status, disability, marital status, creed, religion, genetic information, or any other characteristic protected by federal, state, or local law. As a condition of employment applicants offered a role will be required to successfully pass our pre-employment background screen, receive a negative drug screen result & confirm eligibility to work in the U.S. We participate in E-Verify - please follow the links for details, English / Spanish & view our Right to Work Statement, English / Spanish.

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