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Brand Manager
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Full-time
- Reporting to the Sr. Brand Director or VP of Brand Management, the Brand Manager will be responsible for tracking and analyzing business performance and defining holistic action plans to drive growth initiatives across the existing line of products for Frida Baby, Mom, and/or Fertility brands.
- The Brand Manager will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals.
- Translate performance analytics, consumer insights, and retailer strategies into winning business strategies and tactics across both retail and E-comm channels - focused disproportionately on in year delivery of business goals.
- Evaluate a broad set of data inclusive of point of sale sales metrics, competitive intel, consumer insight, brand studies, sentiment analysis, and reviews to inform defining growth strategies and priorities related to distribution, pricing, shelving, merchandising (displays + promotions), media, and marketing communications.
- Experience pulling, analyzing and visualizing Nielsen and/or IRI data
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