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Brand Director, Retail Marketing
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- Brand Director, Retail Marketing
- Within the fast growing and everchanging cannabis industry, RISE has emerged as one of the industrys premier leaders in the retail dispensary landscape.
- Reporting to the VP of Retail Marketing, our ideal candidate will have the experience to know what best in class brand strategy and in-market activation looks like and will be able to build and coach teams to develop commercial plans that will deliver sustained growth for the brand.
- Working with key stakeholders, leads development of commercial plans including the allocation of funding across markets, media planning and definition of retail activation and promotional strategies.
- Leads development and execution of ROI driven omni-channel marketing campaigns that drive increased traffic, new shopper acquisition and other KPIs as defined through commercial planning process.
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