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AVP, Brand Engagement, Thayers
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- Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup and Thayers Natural Remedies since 1847.
- As the brand’s resident storyteller, this individual will lead a team responsible for strategy, creation and execution of social, influencer and community-led content, PR and advocacy programs, all from an earned, owned and paid perspective.
- This individual will work closely with the DMI (global marketing), Product Marketing, Shopper Marketing, CDMO, and the Media Lead to ensure that our brand story is properly developed and disseminated across our various touchpoints in the digital and social ecosystem.
- CONTENT- strategize, create, and execute content that is platform-native and consumer-first across key social and digital channels (focus on META, TikTok, Youtube).
- Work in partnership with global DMI team to ensure all branded content meets these requirements; in addition to working with key agency partners to create local evergreen culture & community-first content
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